Perpetual Pitching Press Kit (P3K)

Hello,

Introducing P3K system for builders and makers.

I have a 20+ year background in Public Relations and formerly contributed to Entrepreneur, HuffPost & Insider, so I've learned a thing or two about how to stay top-of-mind with reporters.

The Rule of 7 is a marketing principle that suggests that a consumer needs to see or hear a marketing message at least seven times before they take action and make a purchase. The idea behind the rule is that repeated exposure to a brand or product increases the likelihood of a consumer becoming familiar with it and ultimately making a purchase decision.

The goal when marketing your product is not to do it once, but because of the rule of 7, you need to launch multiple times before it lands with your prospective buyer.

That’s what P3K is the idea of always pitching your business or product to the media with press releases.

One good press release can turn your business into a money-maker overnight.

Let’s look at the example of Miss Excel taken from Growth In Reverse Newsletter

Why the PR + Media Frenzy?

The huge jump you see around November of 2021 happened after Nilay Patel interviewed Kat on the Decoder podcast, owned by The Verge.

They also published her story with the interview on The Verge’s website.

This shows the power PR and the Media.

After that happened, a TON of news and features in major publications followed.

Daily Mail – December 1, 2021
Insider – December 3, 2021
The Times – December 12, 2021
Forbes – December 29, 2021
My First Million Podcast – January 4, 2022
Business Insider – January 31, 2022
CNBC – February 2, 2022

It all happened from the decision she made to leverage Tik Tok and it took over a year of consistency before she got the podcast interview and then the media attention. So it starts with the 7 touches and then the PR and media comes next.

Press Release Campaign

NOTE: A single press release is not a press release campaign. Some people strike gold with the first release, especially if the newsworthy factor is high but that’s not the norm.

David Meerman Scott points out that he issued more than a dozen press releases to promote his book “The New Rules of Marketing and PR” before attracting attention.

That’s not common either, though it is tougher for an author to make a splash.

Most people usually see attention by the third or fourth press release as long as they mix up hooks/angles and try to better understand not just what the journalist wants but what the ultimate reader wants to read.

REMEMBER: IT’S IMPORTANT TO SEND MORE THAN ONE PRESS RELEASE.

Press Campaign Includes:

• My 20+ Year professional review and critique of your press release
• Write + Submit your Press Release to AP (Associated Press) at least 3 times with 3 different Headline Angles for a true campaign
• Cost $550/month. Cancel anytime before the next month.

Subscribe to my newsletter, The Peripheral and receive $100 OFF your first month.

Here is the code: P3K_100.

We are using the honor system.

Thank you.